My clients included: Regis, Supercuts, Claire's, Kitbag, LittleBlackDress, Campo, Ellesse
My role involved:
- Creating campaign strategy and implementable, measurable plans. This included wire framing for digital, storyboarding for video and devising content strategies for social. I would oversee content to ensure it's optimal, relevant for the audience and aligned with the brand.
- Managing teams of community managers and content creators including writers, designers, developers, photographers, videographers, SEO managers and analysing and reviewing content based on stats and creative.
- Managing partners, clients & team resources like training, finance, delivery and efficiency.
- New business including working with pitch teams, speaking at events and networking. Also actively at the forefront of devising internal marketing campaigns.