My clients included: Regis, Supercuts, Claire's, Kitbag, LittleBlackDress, Campo, Ellesse
My role involved:
- Creating campaign strategy. Covering all aspects of marketing from online or offline marketing, press, ads and social media. From research to creative ideas through to costing, implementation and measurement. This included wire framing for digital, storyboarding for video and devising content strategies for social. I would oversee content to ensure it's optimal, relevant for the audience and aligned with the brand.
- Managing teams of community managers and content creators including writers, designers, developers, photographers, videographers, SEO managers and analysing and reviewing content based on stats and creative.
- Managing partners such as app developers, film companies and PR agencies.
- Managing the team resources and training
- Liaising with clients
- New business including working with pitch teams, speaking at events and networking. Also actively at the forefront of devising internal marketing campaigns.